Usually two weeks before Christmas, buying presents is the most important for a lot of people in the UK. However, last year not so many people were leaving their homes to browse in the shops.

    These days lots of people can do their shopping in the comfort of their own home with the help of the Internet.

    Online shopping is becoming more and more popular for a number of reasons: Goods are often cheaper online, and you don’t have to queue up in busy shops and you can buy almost any product imaginable with just a few clicks of your mouse.

    Computer trends are often male-dominated but last year women did more shopping on the Internet than men. It seemed women were more attracted to the convenience of online shopping than they used to be. Average spending online last Christmas by women rose to ￡240 compared to the slightly lower average of ￡233 for men, while the average expense per person on the high street was on ly ￡197. Seventy percent of Internet users, male and female, are now buying their Christmas gifts online.

    In the past a lot of people were unwilling to shop online. Many were worried about the security of entering their card details on the Internet and the reliability of the Internet, but as shopping online has become more widespread, these worries have begun to disappear. 45% of Internet users still do have security worries but it hasn’t slowed down the ever-increasing numbers of online shoppers.

    There are lots of special offers in the high street shops during Christmas because of the influence of the online shopping. They are concerned that not enough shoppers are coming through their doors. Most shops traditionally have sales after Christmas, but last year the bargains had come early in an attempt to attract consumers to spend.

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